2017-11-30 / Front Page

‘Local and Loving It’ initiative touts value of shopping, spending at home

With only three weeks left until Christmas, businesses in Lincoln County are open for holiday shop­ping, which brings into perspective the importance of shopping at home and the impact it has on the local economy, especially during the heightened shopping season.

Small businesses are considered by many to be the lifeblood of the community as they not only support the owners, operators, and employ­ees, but also help to substantiate the local economy. Without them, small towns like Lincolnton would cease to exist in the long and the short of it.

Not only adding to the tax base, but also outlets for job creation, and providing goods and services, the small businesses that have built Lincolnton are incredibly valuable. With the ongoing initiative to sup­port small businesses by shopping at home, many of Lincolnton’s business owners weighed in on the issue, and resoundingly, the core of each opinion iterated the same point – “we need the support of the com­munity just as much as they need the goods and services we provide.”

“If they don’t shop locally, then the merchants can’t stock the inven­tory that people want them to stock just because it wouldn’t be enough money flowing into the business,” Marcus Spratlin, an owner of Sprat­lin Hardware and Building Supply, explained. “The biggest complaint that I get is people saying, ‘well, I didn’t shop locally, because they didn’t have what I needed,’” but thankfully that’s getting better.

“When people do shop here though, the better the prices we can give them,” he added. “Every dollar you spend here will help property taxes eventually, and it will help Lincolnton grow.”

On the “Merchant’s Page,” lo­cated on page seven of this news­paper, several of Lincolnton’s local businesses are offering seasonal sales in support of the “shop local” initiative.

At Lincolnton Outdoors has a full line of battery powered equipment and special zero percent financ­ing is being offered on Husqvarna mowers. The business’ regular, but full line of lawn equipment is also available for perusal.

R&W Auto Parts is running a sale on antifreeze for all makes and mod­els of vehicles, along with offering an assortment of auto parts goods.

McCutcheon Heating and Air, offering services for HVAC needs, “won’t leave you out in the cold” with an HVAC winter check-up.

Home Café and Sandwich Shop – typically offering breakfast and lunch – is now launching a “dinner to-go menu,” and is available at the restaurant’s Facebook page “Home Cafe and Sandwich Shop.”

Reed Propane is offering a tank set special, and is running a 10 percent off special on select items through January 1.

Main Street Jewelry and Pawn is always open to buy, sell, or trade guns ammo, jewelry, tools, and more. Hunters should be particularly happy with its store of goods this gaming season.

Lincolnton Athletic Club (LAC) offers several outlets for “your fit­ness revolution,” including personal trainers, group training sessions, and exercise equipment for everyone.

Thurmond Lake Outdoors, while offering a variety of mowers, trail­ers, ATVs, and more currently has a great price on long-needle pine straw.

Spratlin Hardware and Building Supply is now carrying an assort­ment of Traeger Grills, among other hardware supplies and appliances.

Finding like-mindedness with lo­cal businesses owners, many agree that the issues of keeping a small economy thriving is about more than “shopping local.”

“It’s money that’s used for main­taining roads and keeping other things operational. If people spend their money elsewhere, like in Co­lumbia County, then it goes toward its growth, and we lose that money which would normally go toward our [growth],” Thurmond Lake Outdoor owner Lamar Wade said. “A slogan I’ve been using lately is ‘money spent in Lincolnton, stays in Lincolnton.’

“It’s critical that we spend our money in Lincolnton, because once a business closes, it might never come back,” Wade said. “If we lose the sales tax dollars and businesses, then growth will never move for­ward.”

While aiding local businesses is of the utmost importance, shopping locally is also about building up partnerships that continue to gen­erate and perpetuate business for everyone, focusing on community needs and demands, and finding community reciprocation in the use of those offered goods and services, which are the real makings of a well-oiled and functioning, local economy.

(For a full list of businesses and the current specials they’re offering, check out the merchant’s spotlight on page 7).

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